BNP Paribas creates advisory services team for Asia

BNP Paribas Wealth Management announced the creation of a new Asia-wide Corporate Advisory Services team to respond to the needs of its growing entrepreneur and business owner clients.

Corporate Advisory Services, a unit within Wealth Management International, will adopt an advisory-oriented model that, together with the Relationship Manager, will provide advice and support to business owners who wish to sell or hand over their businesses.

Services offered to both existing and potential clients include business potential analysis (including a three-pronged analysis of the company, shareholders and the family), leveraged and owner buy-outs or the identification, when necessary, of relevant partners.

"Entrepreneurs and business owners often lack trusted and unbiased advice to help them review the different options open to them when considering the future of their companies and other business interests. The creation of CAS answers clients' needs and will bring a consistent multi-step process to allow business owners to take a fully measured decision before selling or handing over their businesses. The needs of Asian business owners are intricately different from their European counterparts. We recognise the sensitivity of these needs and offer expertise to answer them," said Serge Forti, BNP Paribas Wealth Management CEO, Asia.

The Corporate Advisory Services unit is based in Singapore, BNP Paribas Wealth Management's Asian regional hub and headed by Ms. Goh Ji Pinn. Ms. Goh has been with BNP Paribas Group for close to ten years, working in Corporate Finance and has been involved in both the origination and execution of equity and M&A deals in South East Asia and Hong Kong. She was also previously a member of Wealth Management's Asia development team, handling strategic issues and the development of key corporate clients.

BNP Paribas is one of the six strongest banks in the world according to Standard & Poor's and was also recently named "Global Bank of the Year in 2008" by The Banker magazine.